Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!

You may or may not have lifted weights before, but on this protocol you will be lifting 5 days per week.

This is key as it helps you build muscle that both tones your body, but also speeds fat-burning, cellular restructuring, and hormone rebalancing. And the more muscle you have by the end of this challenge, the easier it will be to keep excess body fat off.

As this protocol is very specific, there will only be weight lifting — no running or other forms of cardio. If you would like to take a walk, that’s fine. But adding in other forms of cardio will hamper your progress and may cause you trouble. And it’s only 30 days.

Your workouts will be very simple. So even if you know more that you could do, for this challenge just stick to the below. The protocol and amount of food you will be consuming was determined thinking with this level of activity, not more.

Now we’re going to dive into the exact foods, supplements and protocols you’ll be following during the challenge. 

On this protocol we’ll only be consuming whole foods — no packaged, processed foods or processed sugars, not because of how many calories they have, but because of what they do to our hormones, making it harder to lose fat and keep it off.

There will be no protein bars, protein powders, or collagen powders. These will only get in our way on this protocol.

We need real foods and they need to be organic. We need real fruits, real vegetables and real meats — organic and grass-fed.

You will also be consuming more protein than you are used to and most likely will not be up to that at the very beginning. This is because the amounts of processed sugar and foods, and lack of enough protein that most people have had for decades, have lowered most people’s ability to fully digest proteins.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing weight, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose weight fast only to gain it all back again, or some miracle product that helps you lose weight but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the weight in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

Even more, once you’ve lost the weight on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.

If you’ve ever had trouble with diets, losing fat, or simply keeping the weight off, let’s start by saying…

It’s not you.

Let me say that one more time in case you didn't get it.

It’s. Not. You.

Period.

Every year, over a hundred million Americans make New Year’s Resolutions.

And, there’s one resolution made more often than any of the others: the goal to lose weight.

It’s also the one that’s given up on the fastest.

Why is that the case?

There is something called Metabolic Syndrome. And while you may or may not have heard of it, about one third of the US population has it.

And almost 90% of us are somewhere on our way to it.

It's a group of symptoms occurring together that show a lowered functioning in the overall processes within our body that keep us alive, healthy and doing well.

And it can lead to:

• Aches and pains
• Weight gain
• Poor recovery
• Lowered immune function
• Weakness
• Low energy
• Depression
• Heart disease
• Insulin resistance or type 2 diabetes
• Stroke
• Liver and kidney disease
• Sleep trouble or apnea and much more.

As only about 12% of the population of the US are metabolically healthy as of ten years ago… it’s something that is important for us to understand so we know both what is happening, and also what to do about it.

There is an idea that saturated fats raise cholesterol and so blood pressure, and this isn’t the case.

Your body needs saturated fats. About 25% of each of your cells are made from saturated fat. And they wouldn’t function without it.

Even more, it’s necessary if we want soft, healthy skin.

But there is another type of fat which has been confused with saturated fats, and which is very destructive: Trans Fats.

We aren’t hearing as much about them today, but they exist in many processed foods and we need to check for them as they cause inflammation in the blood vessels that does lead to high blood pressure.

So let’s see what these are and what they do.

Testosterone levels have been dropping for decades, while estrogen levels have risen sharply. And thyroid is a huge problem.

Hormonal imbalances are no longer just being deficient in one or another hormone.

There are exact chemicals in the environment, in our food, air, and water, which didn’t exist before, chemicals that block hormones from being created, block them from being able to communicate their instructions to a cell, disrupt their normal actions, or impersonate them entirely.

It’s summer time, and if you plan on getting out into the woods or into the mountains, then it’s important you know how to spot ticks and remove them, or prevent them from getting onto you in the first place.

Because their bite can potentially carry harmful bacteria that causes Lyme Disease, Spotted Fever, and a series of other illnesses.

This doesn’t mean you need to be scared at all. Far from it. 

It just means that you need to be informed.

You need to know what they look like, where to look for them, and what to do if you find one.

Or, better yet, how to prevent them from getting onto you in the first place so you can have a safe adventure and enjoy the outdoors without worry.

In this article we're going to refresh on what we've learned, and then go over the Longevity Protocol to help reverse Biological Aging, and increase Lifespan and Healthspan.

To summarize, your body is made of 10’s of trillions of cells. It’s nothing but cells.

And the health and longevity of these individual cells determines how long you will live healthy, strong, with high energy and doing the things you want to do.

Many people consider that the weakening of bones is a natural part of aging, and this is true... in part.

But that doesn’t mean this can’t be slowed or even reversed.

Right now, about 44 million people in the US have low bone density. This usually starts to occur after the age of 50, however, more and more, it’s occurring earlier and earlier.

And it doesn’t have to be this way.

In this article we’re going to cover what actually causes lowering bone density, and how we can prevent and even reverse this, achieving strong bones that last.