Everyone wants soft, healthy, firm skin. Especially as we get older.

This is so much the case that about $17 Billion is spent on skin care products yearly.

But much of these products, while providing results in the short term, actually cause worsening conditions over time, increasing the "need" to use them.

This is due, in many cases, to some very toxic ingredients used in many of them.

These include hormone disruptors, formaldehyde, chemicals also used as plastic softeners, carcinogens, allergens, solvents and even neurotoxins.

So, while these products may contain ingredients that seem to help on an immediate basis, over time many of them are causing the issues they claim to address.

Let’s see what's actually happening here and what we can do about it.

Today, approximately one in three Americans experience skin issues of various sorts: clogged pores, breakouts, redness, and irritation of different kinds.

And while this number has been growing for the last few decades, it’s sped up in recent years.

Even more, accelerated aging of the skin: fine lines, wrinkles, dryness or flakiness, and skin sagging is occurring earlier than normal, with many in their twenties now experiencing it.

While there are several factors involved, and some include the skin care products being used today, there is a much larger factor bringing this on: the health of our gut.

When we have harmful bacteria or candida in our body, or toxins and even gluten coming in, our immune system produces what’s called an inflammatory response.

And this, when it gets to our skin, can cause all sorts of trouble.

It can cause breakouts by increasing oil production and clogging pores.

It breaks down collagen and elastin, the proteins responsible for keeping our skin firm and smooth. 

Then, as these proteins degrade, the skin begins to sag, and wrinkles or fine lines appear.

It also causes skin to lose its ability to retain moisture effectively, leading to dryness, flakiness, and irritation.

But, as much of this is caused by the health of our gut, no amount of skin creams, oils or regimens will be able to fix it as they’re addressing the end result, not the cause.

And the cause, if not itself addressed, will just continue the problem.

If we want healthy, radiant skin that stays clear, soft and firm for the longest amount of time, then we need to address our gut.

So let’s dive in.

When our digestive ability is weak, we don’t get all of the nutrition contained in the foods we eat. This is because food, including proteins and minerals, must be fully broken down by stomach acid in order for our body to be able to use it.

In fact, poor digestion of protein is one of the largest causes of muscle loss as we age: our digestive system isn’t working as well as it was when we were younger, and so not enough protein is being broken down for our body to use.

But it’s not just our cells that need this nutrition.

Specific bacteria in our colon are responsible, in whole or in part, for the creation of the neurotransmitters serotonin and GABA, the happy, calming neurotransmitters.

We know that toxins are harmful.

They stress our nervous system, create inflammatory responses in our body, raise cortisol levels, disrupt our hormones, accelerate our aging, contribute to many conditions we see in society today, and even cause trouble for our unborn children, disrupting the process by which both their nervous systems and immune systems form.

In short, they cause our bodies a great deal of stress.

And this stress passes on to us, to our anxiety levels and our mood, whether we know it or not. 

As of 2022 there were an estimated 350,000 chemicals used in the world, most of which get into our water supply.

That’s a fifty-fold increase since 1950.

And, according to the CDC, less than 100 of them are regulated by the Safe Drinking Water Act.

But how do these toxins stress our body?

How do they affect our stress levels and mood?

How do they create inflammatory responses?

And how can we prevent this?

When working out, blood flow is very important for both muscle building and fat loss.

It’s how the nutrients, water and oxygen needed for energy creation and muscle creation flow to our cells.

If our blood flow is lower, our cells do not get these nutrients or oxygen fast enough and our energy levels go down during high intensity workouts.

And it slows recovery.

Achieving healthy blood flow then is important for maximum results and maximum overall health.

We've spoken a lot about hormones on the Lean Body/Lean Bulk Program, but not how toxins affect these.

Testosterone levels have been dropping for decades and the largest lab testing company, Lab Corp, actually lowered the standard of what “acceptable” testosterone levels are.

At the same time, estrogen levels have risen sharply in both women and men, and thyroid has become a growing issue. 

All of this affects our ability to build lean muscle, lose body fat, and maintain heathy levels of lean muscle and fat. And it lowers our overall mood and health.

But while we've covered individual factors that can cause specific hormones to go too high or too low, there is another factor that affects them more broadly, and significantly.

There are exact chemicals in the environment (in our food, air, and water) which didn't exist before.

And these chemicals can do several things in the body:

They can block certain hormones from being created.

They can block them from being able to communicate their instructions to a cell, or disrupt the cell's normal actions.

Or they can impersonate certain hormones entirely, giving our cells the message a hormone normally would, but not when the brain says to.

And while this affects muscle-building and fat loss significantly, its effect goes far beyond this. 

It isn't a small issue. And every year its effects grow.

In this article we cover what's happening and what you can do about it.

If you’re over 40 years old, you’ve probably noticed that weight loss can become harder.

When we’re younger, in our teens, 20’s and 30’s, we can often (not always) get away with a lot. We can eat more carbs without gaining weight, and keep up our energy and strength levels.

But after 40, things change. And this is a factor in aging. A factor related to changes in our hormones as we age.

As of today, about 42% of Americans are considered clinically obese. This is a large rise from the 1970’s when only about 10% were.

To combat this, recently, many have turned to the medication, Ozempic. This is a medication originally approved for the treatment of diabetes, but which has shown results in lowering appetite and blood sugar levels, and so allowing for loss of body fat.

However, it works by bypassing the body’s natural systems and in some cases lowering the body’s ability to naturally perform these actions as the body gets used to receiving it.

And, for some, it can come with severe side effects to one degree or another: increased risk of heart attack, bowel obstruction, gallstones, thyroid cancer, vision loss, muscle loss and weak or brittle bones especially for those in their 40’s, 50’s and 60’s, and severe stomach paralysis.

Not to mention the possible permanent lowering of digestive ability once off of Ozempic, along the return of the body fat lost, if the situation that originally brought about the obesity has not been addressed.

So understanding this medication, how it works inside our body, what it can and can’t do, its long term side-effects, and what to do if you intend to take it or already are is quite important.

We covered cortisol, a hormone which, among other things, acts to break down our muscle, breaking down the proteins in it into amino acids, which are then converted to energy sources such as sugar.

At the same time, it holds onto body fat and acts to raise body fat levels, while also preventing protein synthesis for new muscle growth.

As the more muscle we have, the more fat burning takes place, anything which would prevent muscle creation hinders fat loss.

Even more, cortisol acts to lower key muscle building and fat loss hormones: testosterone (in men and women), Growth Hormone, and IGF.

And that can stop fat loss cold.

So let’s cover what those are and how to maximize their production and use within the body for best results.

Getting good sleep is one of the most important things we can do, not just for muscle building and fat loss but for our mood, energy levels, and overall health.

Sleep is when our body is able to recover and repair cells, a lack of it even affects our aging process, speeding it up internally, as well as visibly causing wrinkles and sagging skin.

During the first few hours of deep sleep is when many hormones, including growth hormone and IGF (major fat-burning hormone) are released.

Getting enough sleep also helps to keep cortisol levels lower and balance estrogen, testosterone, progesterone and thyroid.

So if we want a lean, toned or muscled body, then we need deep sleep every night for full recovery, muscle building, natural fat loss and hormonal balance.

Yet a third of Americans get poor sleep, and those with the worst sleep generally have poor health.

So what causes this and what can we do to not only get better, deeper, more refreshing sleep, but also to reverse the effects of poor sleep?

Let’s dive in and see.

If you’ve ever had a shock and felt the adrenaline surge in your body, then you’ve felt cortisol. It’s a wake-you-up, get-you-ready-for-action hormone.

It hits its lowest point around midnight, so you can go to sleep, and then peaks again about an hour after you’ve gotten up in the morning, getting you to wake up and get ready for the day.

It’s nick-named the “stress hormone” because it’s released in moments of stress. So in a dangerous situation, or if you get scared suddenly, you’ll feel it.

But… when we have too-high levels of cortisol for too long, it can make us feel stressed… even if we have no reason to be.

It’s these too-high levels that are bad. They can make us depressed, anxious, or angry for no reason, make us want to eat more (especially sugary foods), cause us to lose muscle, and throw off our other hormones.

And it makes Fat Loss nearly impossible.

Let’s see how this works.

Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!