As of today, about 42% of Americans are considered clinically obese. This is a large rise from the 1970’s when only about 10% were.

To combat this, recently, many have turned to GLP-1s. These are medications originally approved for the treatment of diabetes, but which have shown results in lowering appetite and blood sugar levels, and so allowing for loss of body fat.

However, they work by bypassing the body’s natural systems and in some cases lowering the body’s ability to naturally perform these actions as the body gets used to receiving them.

And, for some, they can come with severe side effects to one degree or another: increased risk of heart attack, bowel obstruction, gallstones, thyroid cancer, vision loss, muscle loss and weak or brittle bones especially for those in their 40’s, 50’s and 60’s, and severe stomach paralysis.

So understanding how these work inside our body, and what to do to ensure we fill any necessary nutritional gaps they may cause, becomes quite important.

If you’ve ever had a shock and felt the adrenaline surge in your body, then you’ve felt cortisol. It’s a wake-you-up, get-you-ready-for-action hormone.

It hits its lowest point around midnight, so you can go to sleep, and then peaks again about an hour after you’ve gotten up in the morning, getting you to wake up and get ready for the day.

It’s nick-named the “stress hormone” because it’s released in moments of stress. So in a dangerous situation, or if you get scared suddenly, you’ll feel it.

But… when we have too-high levels of cortisol for too long, it can make us feel stressed… even if we have no reason to be.

It’s these too-high levels that are bad. They can make us depressed, anxious, or angry for no reason, make us want to eat more (especially sugary foods), cause us to lose muscle, and throw off our other hormones.

And it makes Fat Loss nearly impossible.

Let’s see how this works.

While insulin is in the bloodstream, almost no fat burning can take place.

But something can happen here when our diet is quite high in sugar over a long period of time, keeping our Insulin levels high for longer each day.

The cells build up a resistance to the Insulin. Meaning, when Insulin comes knocking, trying to give the sugar to the cell so it can make energy, the cell says “no” and closes its doors.

In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.

About 90% of what most of us consider to be body fat is actually made by and from sugar.

But probably not how you think.

And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).

Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.

First, let’s break down what actually happens when we consume carbs and what hormones come into play here.

The first and hardest part of any diet is overcoming the cravings we have for sugar and junk food when we lower our calories.

We have to come off these foods if we want to lose weight, but that doesn't mean it's a lot of fun.

But that's fine. The Fat Loss Protocol is designed to get us through these cravings as quickly and painlessly as possible. But only if we follow it exactly.

Remember, if we have excess body fat to lose, then our body doesn't actually need extra food. It says it does… but it's lying.

Every pound of fat on our body contains about 3,500 calories — more than a 250 pound man needs for energy on an average day.

So, along with the natural foods we will be eating, plus PerfectAmino, our body has more than enough food to live on. Much more. It's just stored as body fat (AKA "old food").

If we want to lose this "old food," then we need to force our body to eat it instead of new food. That's the real trick. Because it doesn't want to eat it. It wants to keep it.

So let's see what we need to do to get the best results on this program.

The hardest part of any diet, whether for fat loss, muscle gain or health, is getting over our cravings for sugar and junk food.

There's no question there.

The only real question is how? It can be so hard!

I understand. And in case you feel alone in this struggle — you're not.

It's the hardest part of any diet or lifestyle change, and where most people fall off.

But to know how to fix this we need to know exactly what's causing it.

And one thing I can tell you is not causing it... is you having a "weak will."

That's not it at all.

There are very exact things causing these cravings, and they can turn them on hard.

In today's article I cover exactly what is causing them (all the reasons), why they can be so hard to get over, and exactly how to address them to make the transition as smooth as possible (which is exactly what the Fat Loss Protocol is designed to do).

I think you'll like it.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing excess body fat, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose body fat fast only to gain it all back again, or some miracle product that helps you lose body fat but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the excess body fat in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

It also addresses physical form, building up the muscle that helps to shape our body.

Even more, once you’ve lost the excess body fat on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Did you know that whey protein powder spikes insulin levels, building as much body fat as sugar in many cases?

Insulin is the hormone responsible for shuttling sugar (glucose) to our cells.

But, when our cells can’t take any more sugar, then it attaches the glucose to fatty acids to create body fat. This is how body fat is created.

And, while insulin is present in the blood stream, fat loss cannot occur.

Now, normally sugar is what causes insulin to be released. But whey is unique among proteins in that it can cause as much or more insulin to be released than sugar can.

This is one of the biggest reasons that we build so much excess body fat along with muscle when bulking — because we’re also taking whey.

And it’s what causes our cuts to take so long.

Because, even when we cut calories and cut down on carbs, if we’re still taking high levels of whey, then to a large degree the whey is causing new fat creation.

And, at the same time, it’s also preventing fat loss.

All because of the high levels of insulin it stimulates.

But why is this and how does this work?

Let’s dive in.

There is a lot of debate today about how much protein is too much.

And this includes what causes protein toxicity, something that overloads our kidneys and liver, affecting our overall health, and which can be more severe with those who already have issues with their kidneys, liver and insulin levels.

It’s basically consuming more protein than our body can use at the time.

But that’s a very general description, and doesn’t help us to determine how much is too much, or even tell us how this happens.

Saying: “You’re eating too much protein,” is both too general, but also incorrect.

Too much of which type of protein? Because different proteins, consumed in large amounts, cause different effects.

To understand protein toxicity, what causes it, and ensure we aren’t consuming too much protein, we need to take a step backwards.

Because with anything that doesn’t seem to have a direct answer, there is some missing piece of information.

And in this case it’s a big one: there is no such thing as protein toxicity.

You see, our body doesn’t use the protein we eat.

It uses the building blocks that make up the protein, the amino acids.

And unless we look at these, we don’t actually know what protein toxicity is or what causes it, and we don’t know how much protein is too much.

Because what we’re talking about when we say Protein Toxicity is actually Amino Acid Toxicity.

It doesn’t come from eating too much protein, it comes from eating too much of the wrong kinds of proteins that contain too many of the wrong amino acids.

And that can cause real issues.

Let’s dive in.

Did you know that when Estrogen levels rise too high, it can unbalance other hormones? And this significantly impacts body fat gain and loss?

We've covered several hormones now, from Insulin and Cortisol causing fat gain and preventing fat loss, to Growth Hormone and IGF, the hormones that come out while we sleep and which are largely responsible for fat loss.

We cover all of these because they all work together, each influencing the other, and if we want sustainable fat loss, we need to address each one.

But high Estrogen also plays a large role in all of this in both women and men, building excess body fat and lowering testosterone and growth hormone.

It also lowers thyroid, a hormone that regulates our metabolism, which in turn regulates body fat and energy levels.

And it lowers progesterone in women and men, a calming, fat-burning, testosterone-building hormone.

All of this leads to excess body fat, decreased muscle mass, worsened mood, higher stress levels, slower recoveries, and lower energy.

So let's see what's actually happening here, what causes this, and what we can do about it.

Happy New Year to everyone!

2025 was quite a year. It had its ups and downs, things we meant to accomplish and things we did.

But now we're in 2026.

And it's time to start something new.

Time to take control of our lives, control of our health and control of our goals.

Every year we make New Year's Resolutions for our careers, our personal lives and our health.

And sometimes we keep them and sometimes we don't.

The desire for improvement is there, but something always seems to get in the way. We start strong and then fizzle out.

But why don’t we keep them? What stops us? And how can we change that this year?

As with anything effective, it's simpler that you think. And when doing it this way, the results are much more lasting.

Let's dive in.