Before we cover what actually causes Heart disease, I want to cover something that doesn’t, or at least not in the way most people think: cholesterol.

You’ve probably heard of the Cholesterol Hypothesis.

This hypothesis states that higher levels of cholesterol, particularly LDL Cholesterol, are associated with higher rates of Heart Disease.

To prevent heart disease then, we take drugs known as statins that lower our liver’s ability to produce cholesterol.

This hypothesis has been so deeply ingrained in our understanding of how the body works, that the idea of challenging it is almost laughable. (Even though it’s still just a hypothesis after all this time.)

However, over the last decade, more and more scientists and doctors have been doing just that, and for one very glaring reason: there is no evidence to support the hypothesis.

Let's see what's happening here.

We’ve all heard of gluten.

We’ve heard that it can be bad for us, not bad for us, mildly bad for us, etc.

But what is it really and what does it actually do?

Gluten is a mixture of proteins found in many grains, processed foods and commercial drinks that contain two specific proteins called gliadin and glutenin.

And for anyone sensitive, whether they know it or not, these can cause specific inflammatory responses throughout their body, most of which they never connect to the gluten they consumed.

It can cause stomach aches and IBS.

It can create a constant swelling of the stomach that we may confuse with excess body fat. So we try to exercise it off, but without any results as it isn’t body fat, it’s swelling caused by an inflammatory response.

When it gets into our blood stream it can affect any part of our body where it lands, or our whole body, as it will create an inflammatory response wherever it goes.

It can create aches we don’t understand, tiredness or lethargy, an overstimulated immune system, and even (by landing on healthy cells) lead to our immune system mistaking our own cells for harmful bacteria and so attacking them.

It can cause skin issues: redness, dryness, skin patches and more.

And it can cause a redness and/or puffiness in our face that we can’t seem to get rid of, and even spots of hyperpigmentation or pimples on our chin.

With all of this, it’s important to understand what it is, how and if it is affecting us, why, and what we can do about it.

So let’s dive in and see.

As of today, about 42% of Americans are considered clinically obese. This is a large rise from the 1970’s when only about 10% were.

To combat this, recently, many have turned to the medication, Ozempic. This is a medication originally approved for the treatment of diabetes, but which has shown results in lowering appetite and blood sugar levels, and so allowing for loss of body fat.

However, it works by bypassing the body’s natural systems and in some cases lowering the body’s ability to naturally perform these actions as the body gets used to receiving it.

And, for some, it can come with severe side effects to one degree or another: increased risk of heart attack, bowel obstruction, gallstones, thyroid cancer, vision loss, muscle loss and weak or brittle bones especially for those in their 40’s, 50’s and 60’s, and severe stomach paralysis.

Not to mention the possible permanent lowering of digestive ability once off of Ozempic, along the return of the body fat lost, if the situation that originally brought about the obesity has not been addressed.

So understanding this medication, how it works inside our body, what it can and can’t do, its long term side-effects, and what to do if you intend to take it or already are is quite important.

Did you know that when Estrogen levels rise too high, it can unbalance other hormones? And this significantly impacts body fat gain and loss?

We've covered several hormones now, from Insulin and Cortisol causing fat gain and preventing fat loss, to Growth Hormone and IGF, the hormones that come out while we sleep and which are largely responsible for fat loss.

We cover all of these because they all work together, each influencing the other, and if we want sustainable fat loss, we need to address each one.

But high Estrogen also plays a large role in all of this in both women and men, building excess body fat and lowering testosterone and growth hormone.

It also lowers thyroid, a hormone that regulates our metabolism, which in turn regulates body fat and energy levels.

And it lowers progesterone in women and men, a calming, fat-burning, testosterone-building hormone.

All of this leads to excess body fat, decreased muscle mass, worsened mood, higher stress levels, slower recoveries, and lower energy.

So let's see what's actually happening here, what causes this, and what we can do about it.

We covered cortisol, a hormone which, among other things, acts to break down our muscle, breaking down the proteins in it into amino acids, which are then converted to energy sources such as sugar.

At the same time, it holds onto body fat and acts to raise body fat levels, while also preventing protein synthesis for new muscle growth.

As the more muscle we have, the more fat burning takes place, anything which would prevent muscle creation hinders fat loss.

Even more, cortisol acts to lower key muscle building and fat loss hormones: testosterone (in men and women), Growth Hormone, and IGF.

And that can stop fat loss cold.

So let’s cover what those are and how to maximize their production and use within the body for best results.

Getting good sleep is one of the most important things we can do, not just for muscle building and fat loss but for our mood, energy levels, and overall health.

Sleep is when our body is able to recover and repair cells, a lack of it even affects our aging process, speeding it up internally, as well as visibly causing wrinkles and sagging skin.

During the first few hours of deep sleep is when many hormones, including growth hormone and IGF (major fat-burning hormone) are released.

Getting enough sleep also helps to keep cortisol levels lower and balance estrogen, testosterone, progesterone and thyroid.

So if we want a lean, toned or muscled body, then we need deep sleep every night for full recovery, muscle building, natural fat loss and hormonal balance.

Yet a third of Americans get poor sleep, and those with the worst sleep generally have poor health.

So what causes this and what can we do to not only get better, deeper, more refreshing sleep, but also to reverse the effects of poor sleep?

Let’s dive in and see.

If you’ve ever had a shock and felt the adrenaline surge in your body, then you’ve felt cortisol. It’s a wake-you-up, get-you-ready-for-action hormone.

It hits its lowest point around midnight, so you can go to sleep, and then peaks again about an hour after you’ve gotten up in the morning, getting you to wake up and get ready for the day.

It’s nick-named the “stress hormone” because it’s released in moments of stress. So in a dangerous situation, or if you get scared suddenly, you’ll feel it.

But… when we have too-high levels of cortisol for too long, it can make us feel stressed… even if we have no reason to be.

It’s these too-high levels that are bad. They can make us depressed, anxious, or angry for no reason, make us want to eat more (especially sugary foods), cause us to lose muscle, and throw off our other hormones.

And it makes Fat Loss nearly impossible.

Let’s see how this works.

While insulin is in the bloodstream, almost no fat burning can take place.

But something can happen here when our diet is quite high in sugar over a long period of time, keeping our Insulin levels high for longer each day.

The cells build up a resistance to the Insulin. Meaning, when Insulin comes knocking, trying to give the sugar to the cell so it can make energy, the cell says “no” and closes its doors.

In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.

About 90% of what most of us consider to be body fat is actually made by and from sugar.

But probably not how you think.

And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).

Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.

First, let’s break down what actually happens when we consume carbs and what hormones come into play here.

Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!

The hardest part of any diet, whether for fat loss, muscle gain or health, is getting over our cravings for sugar and junk food.

There's no question there.

The only real question is how? It can be so hard!

I understand. And in case you feel alone in this struggle — you're not.

It's the hardest part of any diet or lifestyle change, and where most people fall off.

But to know how to fix this we need to know exactly what's causing it.

And one thing I can tell you is not causing it... is you having a "weak will."

That's not it at all.

There are very exact things causing these cravings, and they can turn them on hard.

In today's article I cover exactly what is causing them (all the reasons), why they can be so hard to get over, and exactly how to address them to make the transition as smooth as possible (which is exactly what the Fat Loss Protocol is designed to do).

I think you'll like it.

You may or may not have lifted weights before, but on this protocol you will be lifting 5 days per week, or as much as you can.

This is key as it helps you build muscle that both tones your body, but also speeds fat-burning, cellular restructuring, and hormone rebalancing. And the more muscle you have by the end of this challenge, the easier it will be to keep excess body fat off.

As this protocol is very specific, there will only be weight lifting — no running or other forms of cardio. If you would like to take a walk, that’s fine. But adding in other forms of cardio will hamper your progress and may cause you trouble. And it’s only 30 days.

Your workouts will be very simple. So even if you know more that you could do, for this challenge just stick to the below. The protocol and amount of food you will be consuming was determined thinking with this level of activity, not more.