July 25, 2016 2 min read
July 13, 2016 2 min read
March 28, 2016 2 min read
November 11, 2015 3 min read
November 11, 2015 3 min read
It’s no secret; Americans are spread pretty thin, close to the breaking point. Simply note a friend discussing their high levels of fatigue, endless errands, and general lack of time. Also, look in the mirror! You’re also guilty of the same dialogue, even if it’s internal. Imagine adding hours upon hours of endurance training for your next Full Ironman race. Most people view what athletes do with a perplexed look on their face.
April 30, 2015 5 min read
Luis Alvarez is a Triathlete, Businessman, Alpinist, and Entrepreneur. "Every time I do an Ironman, I'm inspired to do another, and crossing the finish line is one of the most rewarding experience in my lifetime".
Luis is also founder of "Asociación de Triatletas Mexicanos" (ATM), an organization that promotes the ‘Non Drafting Legal Triathlons.' Luis applied to the Guinness Book of World Records for finishing every single Ironman race on the World Triathlon Corporation circuit.
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