The word “micronutrients” sure sounds nice.

Health marketers use it as a generic catch-all term, but usually without any specific meaning.

It’s easy to have an idea about what it probably is –– small nutrients, right? –– and it’s...

What’s interesting is that food product manufacturers know there are millions of people like you. (We say, “food product” because much of the time what they sell is not really “food” and much more of a “product”)

They know consumers around...