Ask anyone about bulking and cutting and they’ll bring up calories and macronutrients.

“You have to count your calories and macronutrients and make sure that you eat more than you need to build muscle (and body fat) and eat less than you need to burn fat.”

And that’s true… to a degree.

But there’s more to it. And if you just follow the above, you’ll more than likely miss your goals.

Yes, we need to measure the amount of calories to make sure we get enough energy, but not too much. And we need to make sure we get enough protein, fat and carbohydrates so we can build muscle or have energy to power us through the day.

But… which proteins, fats, and carbs? And how do they affect the hormones that will determine how they’re used?

Because it's our hormones that decide how these macronutrients will be used in our body.

Will the carbs and fats be turned into body fat? Or used as energy? Or will they become part of the structure of the body?

It’s our hormones that decide.

Will this protein be used to build muscle? Or will it be turned into sugar or body fat?

Hormones decide.

It’s not how much you eat that decides. It’s which exact food you eat and how that exact food affects your hormones.

We covered cortisol, a hormone which, among other things, acts to break down our muscle, breaking down the proteins in it into amino acids, which are then converted to energy sources such as sugar.

At the same time, it holds onto body fat and acts to raise body fat levels, while also preventing protein synthesis for new muscle growth.

As the more muscle we have, the more fat burning takes place, anything which would prevent muscle creation hinders fat loss.

Even more, cortisol acts to lower key muscle building and fat loss hormones: testosterone (in men and women), Growth Hormone, and IGF.

And that can stop fat loss cold.

So let’s cover what those are and how to maximize their production and use within the body for best results.

Getting good sleep is one of the most important things we can do, not just for muscle building and fat loss but for our mood, energy levels, and overall health.

Sleep is when our body is able to recover and repair cells, a lack of it even affects our aging process, speeding it up internally, as well as visibly causing wrinkles and sagging skin.

During the first few hours of deep sleep is when many hormones, including growth hormone and IGF (major fat-burning hormone) are released.

Getting enough sleep also helps to keep cortisol levels lower and balance estrogen, testosterone, progesterone and thyroid.

So if we want a lean, toned or muscled body, then we need deep sleep every night for full recovery, muscle building, natural fat loss and hormonal balance.

Yet a third of Americans get poor sleep, and those with the worst sleep generally have poor health.

So what causes this and what can we do to not only get better, deeper, more refreshing sleep, but also to reverse the effects of poor sleep?

Let’s dive in and see.

If you’ve ever had a shock and felt the adrenaline surge in your body, then you’ve felt cortisol. It’s a wake-you-up, get-you-ready-for-action hormone.

It hits its lowest point around midnight, so you can go to sleep, and then peaks again about an hour after you’ve gotten up in the morning, getting you to wake up and get ready for the day.

It’s nick-named the “stress hormone” because it’s released in moments of stress. So in a dangerous situation, or if you get scared suddenly, you’ll feel it.

But… when we have too-high levels of cortisol for too long, it can make us feel stressed… even if we have no reason to be.

It’s these too-high levels that are bad. They can make us depressed, anxious, or angry for no reason, make us want to eat more (especially sugary foods), cause us to lose muscle, and throw off our other hormones.

And it makes Fat Loss nearly impossible.

Let’s see how this works.

Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!

You may or may not have lifted weights before, but on this protocol you will be lifting 5 days per week, or as much as you can.

This is key as it helps you build muscle that both tones your body, but also speeds fat-burning, cellular restructuring, and hormone rebalancing. And the more muscle you have by the end of this challenge, the easier it will be to keep excess body fat off.

As this protocol is very specific, there will only be weight lifting — no running or other forms of cardio. If you would like to take a walk, that’s fine. But adding in other forms of cardio will hamper your progress and may cause you trouble. And it’s only 30 days.

Your workouts will be very simple. So even if you know more that you could do, for this challenge just stick to the below. The protocol and amount of food you will be consuming was determined thinking with this level of activity, not more.

Now we’re going to dive into the exact foods, supplements and protocols you’ll be following during the challenge. 

On this protocol we’ll only be consuming whole foods — no packaged, processed foods or processed sugars, not because of how many calories they have, but because of what they do to our hormones, making it harder to lose fat and keep it off.

There will be no protein bars, protein powders, or collagen powders. These will only get in our way on this protocol.

We need real foods and they need to be organic. We need real fruits, real vegetables and real meats — organic and grass-fed.

You will also be consuming more protein than you are used to and most likely will not be up to that at the very beginning. This is because the amounts of processed sugar and foods, and lack of enough protein that most people have had for decades, have lowered most people’s ability to fully digest proteins.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing excess body fat, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose body fat fast only to gain it all back again, or some miracle product that helps you lose body fat but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the excess body fat in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

It also addresses physical form, building up the muscle that helps to shape our body.

Even more, once you’ve lost the excess body fat on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.

If you’ve ever had trouble with diets, losing fat, or simply keeping the weight off, let’s start by saying…

It’s not you.

Let me say that one more time in case you didn't get it.

It’s. Not. You.

Period.

Every year, over a hundred million Americans make New Year’s Resolutions.

And, there’s one resolution made more often than any of the others: the goal to lose weight.

It’s also the one that’s given up on the fastest.

Why is that the case?

If we want to slim down while gaining lean muscle or toning our muscles, we need to address our hormones. 

This is because achieving hormonal balance allows our body to fully and correctly utilize the nutrients we’re consuming for what we do want and not for what we don’t want.

We’ve already covered how high Cortisol hinders fat loss and slows muscle growth. As well as how Growth Hormone, Testosterone and IGF help to speed fat loss and muscle growth.

But there is another aspect to this balancing act: Estrogen, Progesterone and Thyroid.

These hormones exist in both women and men, and are each necessary in proper amounts.

But when they go out of balance, they can create a vicious spiral that raises cortisol and cravings for junk food, lowers growth hormone, testosterone and IGF, and makes fat loss and muscle gains much harder all around.

Those are some big claims in that title.

And how could they be true when we have statements like:

“BCAAs stimulate the building of protein in muscle and possibly reduce muscle breakdown.”

“Valine is needed for your muscle fibers to fire, for tissue repair, and for the maintenance of proper nitrogen balance in the body.”

“Leucine stimulates muscle protein synthesis and may be the dominant fuel involved in anabolic (tissue building) reactions.”

Well, unfortunately, the claims in the title of this article are true.

They come from research studies done on BCAAs, while the above quoted statements come from marketers.

BCAAs, or Branched Chain Amino Acids, taken on their own regularly and over time, can have a significant effect on body fat creation, muscle gain reduction, kidney trouble, type 2 diabetes, metabolic syndrome, and obesity.

And it's becoming quite a problem. Just google "BCAAs side effects" or "BCAAs and Type 2 Diabetes" and you'll find much more than you wanted to.

But how can they say these things and how does this all work?

Let's dig in and see.