May 18, 2025 4 min read
For the last few years a sort of battle has existed regarding protein.
Is meat or vegan protein better?
How much protein should I take? Is it too little or too much? Do people in general need more protein or less protein?
Beyond that, some say that meat proteins cause an inflammatory response in the body so we should get protein from plants.
Others say we need more animal protein, that it’s a superior protein source and provides key nutrients not available in plant proteins.
Some say too much protein is toxic and others say too little protein impacts our hormones, muscle, bones, mood, and immune system.
So how do we answer this?
Well, we don’t.
Because we’re asking the wrong questions.
And the reason we’re asking the wrong questions is because we’re starting from the wrong point of data.
Let's dive in.
May 13, 2025 7 min read
In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.
About 90% of what most of us consider to be body fat is actually made by and from sugar.
But probably not how you think.
And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).
Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.
First, let’s break down what actually happens when we consume carbs and what hormones come into play here.
May 11, 2025 11 min read
Getting good sleep is one of the most important things we can do, not just for muscle building and fat loss but for our mood, energy levels, and overall health.
Sleep is when our body is able to recover and repair cells, a lack of it even affects our aging process, speeding it up internally, as well as visibly causing wrinkles and sagging skin.
During the first few hours of deep sleep is when many hormones, including growth hormone and IGF (major fat-burning hormone) are released.
Getting enough sleep also helps to keep cortisol levels lower and balance estrogen, testosterone, progesterone and thyroid.
So if we want a lean, toned or muscled body, then we need deep sleep every night for full recovery, muscle building, natural fat loss and hormonal balance.
Yet a third of Americans get poor sleep, and those with the worst sleep generally have poor health.
So what causes this and what can we do to not only get better, deeper, more refreshing sleep, but also to reverse the effects of poor sleep?
Let’s dive in and see.
May 08, 2025 5 min read
Everyone wants soft, healthy, firm skin. Especially as we get older.
This is so much the case that about $17 Billion is spent on skin care products yearly.
But much of these products, while providing results in the short term, actually cause worsening conditions over time, increasing the "need" to use them.
This is due, in many cases, to some very toxic ingredients used in many of them.
These include hormone disruptors, formaldehyde, chemicals also used as plastic softeners, carcinogens, allergens, solvents and even neurotoxins.
So, while these products may contain ingredients that seem to help on an immediate basis, over time many of them are causing the issues they claim to address.
Let’s see what's actually happening here and what we can do about it.
May 06, 2025 6 min read
Today, approximately one in three Americans experience skin issues of various sorts: clogged pores, breakouts, redness, and irritation of different kinds.
And while this number has been growing for the last few decades, it’s sped up in recent years.
Even more, accelerated aging of the skin: fine lines, wrinkles, dryness or flakiness, and skin sagging is occurring earlier than normal, with many in their twenties now experiencing it.
While there are several factors involved, and some include the skin care products being used today, there is a much larger factor bringing this on: the health of our gut.
When we have harmful bacteria or candida in our body, or toxins and even gluten coming in, our immune system produces what’s called an inflammatory response.
And this, when it gets to our skin, can cause all sorts of trouble.
It can cause breakouts by increasing oil production and clogging pores.
It breaks down collagen and elastin, the proteins responsible for keeping our skin firm and smooth.
Then, as these proteins degrade, the skin begins to sag, and wrinkles or fine lines appear.
It also causes skin to lose its ability to retain moisture effectively, leading to dryness, flakiness, and irritation.
But, as much of this is caused by the health of our gut, no amount of skin creams, oils or regimens will be able to fix it as they’re addressing the end result, not the cause.
And the cause, if not itself addressed, will just continue the problem.
If we want healthy, radiant skin that stays clear, soft and firm for the longest amount of time, then we need to address our gut.
So let’s dive in.
April 29, 2025 7 min read
If we want to build and keep lean muscle, or have a lean, toned, and shaped body without the excess body fat, there are key hormones we need to look at:
Cortisol is our stress hormone, released in times of physical or mental stress. It's necessary, but when it goes too high it acts to break down the muscle we do have, prevent or slow new muscle gain, and create and hold onto body fat.
Estrogen and Insulin also play a large role here.
On the other side we have Growth Hormone, Testosterone, and IGF, Hormones that act to repair muscle, bone, ligaments, etc, build lean muscle, burn excess body fat, and shape our body in both men and women.
But cortisol, estrogen, and insulin work on a sort of seesaw-reaction basis with growth hormone, testosterone, and IGF.
Raise one side and the other side lowers, and vice versa.
Increase cortisol and we decrease testosterone and growth hormone levels, causing fat gain, preventing muscle gain, and even breaking down the muscle we do have.
But raise testosterone and growth hormone and we lower cortisol, estrogen and insulin levels.
So while we've covered how to prevent cortisol, estrogen, and insulin from going too high in the above linked articles, in this article we cover how to increase levels of growth hormone, testosterone and IGF.
Let's dive in.
April 24, 2025 9 min read
How does PerfectAmino actually work? And what is it really doing in our bodies?
PerfectAmino is the perfect protein source. But there is a point there. It’s the perfect protein source. It isn’t protein in itself, but amino acids, the building blocks of protein.
When these amino acids are bonded together into chains, that’s when it becomes a protein.
That’s what any protein molecule you eat is — hundreds or thousands of different amino acids all bonded together into a long chain.
But PerfectAmino is different than other protein sources you’ve had. Very different.
April 17, 2025 6 min read
Do you ever have strong sugar cravings during the day, or when you start a diet to lose body fat?
Do you have a protruding stomach after you eat, or later in the day, that doesn’t make sense?
Do you get gassy or have bloating after eating certain foods?
Or do you ever feel like the food you ate in the morning is still floating in your stomach at dinner time, making you feel like you couldn’t eat more, but you’re still hungry?
These all come from a specific thing, or type of thing.
It causes intense sugar cravings, a protruding stomach, gassiness and bloating, and makes us feel full or give us indigestion or heartburn.
It makes sticking to a diet a nightmare, raises cortisol levels, makes gaining muscle harder, and causes hormonal issues and energy crashes.
And it affects our mood and makes it harder to get good, deep sleep.
So let's see what these things are, how they work and what we can do about them.
April 01, 2025 9 min read
Our body's ability to relax, de-stress, recover, and sleep deeply is heavily determined by one area of our body overlooked more often than almost any other — our Microbiome.
This colony of trillions of bacteria living in our large intestine helps produce the calming, relaxing, cortisol-lowering, and sleep-giving neurotransmitters GABA and serotonin.
These bacteria have more to do with our overall health, calmness of mind, nerve function, ability to sleep, ability to burn fat and build muscle, and even our hormones than you might think.
This colony, made up of about 500 different species of bacteria, is called the Microbiome.
But these bacteria, while being fully separate from us, act as if they were an organ unto themselves within our bodies. And what they do, amongst each other and in coordination with the cells in the lining of our colon, is truly extraordinary.
March 30, 2025 9 min read
Cortisol is one of the most important hormones in our body. It’s been called the “stress” hormone because it’s released during moments of stress.
But it’s also the hormone that wakes us up in the morning, that starts the healing process in our body after any injury or workout, and that provides us with energy and mental focus when we’re “running low.”
But unfortunately, when cortisol levels go too high, it becomes something else.
It can cause muscle loss and prevent muscle gain, cause fat storage and prevent fat loss even when we’re exercising, cause low energy levels, cause us to feel stressed, cause poor sleep, and even slow or prevent healing and recovery.
If you have trouble with any of the above, it’s likely that higher than normal cortisol levels play a part.
But that’s when it’s too high. And, unfortunately, for many people in society today, it already is too high.
So let’s dive in and see what cortisol is, how it works and how we can balance our levels.
March 27, 2025 8 min read
We’ve all seen energy drinks advertised on social media, by influencers, and even by athletes.
And the number of people drinking these on an almost daily basis has been growing for years.
But the effect these energy drinks, as well as high levels of coffee have on our bodies, our health, our sleep, our stress levels, our mood, our hormones, and our ability to lose body fat and gain lean muscle is much more than most people think.
These energy drinks have high amounts of caffeine, sugars, and processed sugars, often under the guise of several different ingredients so you don’t see quite how much is in there.
While they may list 160 mg of caffeine as an ingredient, other ingredients listed supply even more caffeine and other types of stimulants.
How much stimulant is actually in them? I don’t know. But much more than anyone needs, especially when they’ve usually already had a couple cups of coffee in the morning.
And, while having one once, or very infrequently, may not be too bad, when continued over time, these can have a very significant impact on our long-term health, our aging, and our body’s ability to function at optimal levels.
Beyond this, many people who drink these are in their teens or twenties, when their bodies are still developing and growing, and the damage they do here can be far worse, leading to acute or even chronic health issues in the future.
This may seem small, but due to their prevalence and availability now, it’s very important.
In this article we cover how this works, and even go into the sleep/wake cycle, what occurs there, and how this affects it.
March 18, 2025 8 min read
When working out, blood flow is very important for both muscle building and fat loss.
It’s how the nutrients, water and oxygen needed for energy creation and muscle creation flow to our cells.
If our blood flow is lower, our cells do not get these nutrients or oxygen fast enough and our energy levels go down during high intensity workouts.
And it slows recovery.
Achieving healthy blood flow then is important for maximum results and maximum overall health.
From in-depth articles on nutritional benefits to updates on new product launches, stay informed and inspired on your journey to optimal health.