Weight-loss diets are a big industry – especially when you consider that two out of three Americans are either overweight or clinically obese.

No, seriously, two out of every three Americans.

But with hundreds of popular diets, special diet foods, and health companies out there, why does the obesity problem continue to worsen?

Today we are going to provide you with some simple basics that can help you (and anyone) discover your optimal diet and help you on the road to improved wellness.

Everyone knows that too much sugar is bad for you. You heard it from your parents, and if you have children, you avoid allowing them to have too many sweet drinks and candy, right?

Well, we have some bad news for you. The for-profit food industry has developed ways of sneaking sugar into your diet without making it obvious. In other words, you and your family are likely consuming much more sugar than you thought – and paying the price.

To understand this, we have to take a step back and walk through exactly what sugar is, what it does to your body, and how you get it. Let’s begin.

In today’s highly competitive economy, the new normal is for food manufacturers to use marketing ploys to make their products appear healthy – even when they aren’t.

Maltodextrin is one of the most common, hidden-in-plain-sight cons on the market today. It is glorified, processed sugar that masquerades as “carbs.”

It might sound unbelievable, but read the following quote from BellChem – a top US producer of maltodextrin:

“Maltodextrin is a complex carbohydrate that can be hundreds of sugar molecules in length, which is much larger than the simple carbohydrate arrangement of glucose. Many soft drinks and other flavored beverages contain maltodextrin in their formulas so that they can have a lower amount of sugar on their nutrition facts labels. On the nutrition label, maltodextrin is included under the “Total Carbohydrate” heading, instead of the “sugars” label.”

In 2003 a 51 year old woman took on one of the most impressive feats of endurance of the last 20 years.

And chances are you never heard about it. Not even once.

Because she didn’t do it for media attention or earning a world record or even as part of a competition.

She did it to prove it was possible. She did it for science.

The following is adapted from The Search for the Perfect Protein.

If you watch much TV, you’ve undoubtedly seen a heartburn medication commercial at some point. The makers of Pepcid and Zantac confidently tell us we can eat a hoagie with sausage...

The word “micronutrients” sure sounds nice.

Health marketers use it as a generic catch-all term, but usually without any specific meaning.

It’s easy to have an idea about what it probably is –– small nutrients, right? –– and it’s...

So, we’re going to dig into a big one: macros – aka macronutrients.

Now you’ve probably heard about macronutrients, especially in relation to a paleo or ketogenic diet.

So, what’s the big deal? What’s actually important? What’s fluff? And what’s...

The importance of physical fitness cannot be emphasized enough. It offers a cornucopia of benefits. This is the perfect time of year to spring into a new fitness plan with these great tips. We compiled this list of 8 tips to support you in building a strong foundation of success in your fitness journey. It all comes down to proper planning!