There is a reason this is the Fat Loss Challenge, not the Weight Loss Challenge.

Usually when someone wants to be thinner, trimmer, fitter-looking, they say: “I need to lose weight.”

And that’s the first error, because weight loss is not necessarily the same as fat loss.

Any time we go on a diet, cutting out sugar or cutting down on food, we go through one phase before anything else. Cravings. This can be for sugar or junk food or processed food or just food. But your body wants and it makes you feel that want.

Welcome to the 30 Day Fat Loss Challenge!

Knowing what you are addressing, why you are doing what you are doing, and what is happening within your body at different stages is KEY.

It gets you results and puts you in control of your health for the long term.

If you ever felt alone in your struggle to lose fat and keep it off — you’re not.

There's a reason fat loss programs in America are a $72 billion per year industry. In the past forty-plus years, the percentage of obese Americans have increased from slightly less than 10% to more than 40%, according to the CDC.

But this isn’t due to laziness or lack of discipline on our part. No. We have modern foods to blame for this.

If you’ve ever had trouble with diets, losing weight, or simply keeping the weight off, let’s start by saying… It’s not you.

Let me say that one more time in case you didn't get it. It’s. Not. You. Period.

Every year, over a hundred million Americans make New Year’s Resolutions. And, there’s one resolution made more often than any of the others: the goal to lose weight. It’s also the one that’s given up on the fastest.

Why is that the case?

Let me start by saying: No, fat doesn’t make you fat. Sugars, mainly processed sugars, do. 

Fat from food is not converted to fat in the body without the presence of sugar. But due to their effects on our hormones, some fats can help us lose weight, and some make us gain it.

Now, there are many types of fat, both that you eat and your body creates, and different fats are used for various actions in your body. 

There are several things that control cravings or make it hard to get off sugar, as covered in this article here: What Causes Cravings For Sugar & Junk Food?

Causes mentioned in that article include hormones, messenger chemicals in the body that tell the cells what to do or not do, how to use energy or not, whether to build muscle or break it down, or add fat or burn it. 

When our sleep is below normal, when it’s broken up or thrown off, it affects us more both physically and mentally than we realize. Sleep is when most fat burning and muscle building occurs, as well as when most cellular repair happens. Our cortisol levels lower when we get good sleep and we become less stressed or anxious and more able to relax. This helps balance out hormones and neurotransmitters.

“How do I get off sugar and junk food? It's so hard!” In case you feel alone in this struggle — please know that you're not. In fact, the majority of people don't succeed from mainstream diets, even when they go all out on them. Why is that? Is it because the diet or lifestyle habits to succeed are not practical? Or you might be thinking you are not determined enough or simply lazy. Though some of the factors we’ll cover will make you feel low in energy to the point you may feel it’s laziness, but no it’s not.