Welcome to Week Two of the 30-Day Fat Loss Challenge!

The hardest part of any diet, whether for fat loss, muscle gain or health, is getting over our cravings for sugar and junk food.

There's no question there.

The only real question is how? It's so hard!

I understand. And in case you feel alone in this struggle — you're not.

But to know how to fix this we need to know exactly what's causing it.

And one thing I can tell you is not causing it... is you having a "weak will."

There are very exact things causing these cravings, and they can turn them on hard.

In today's article I cover exactly what is causing them.

I think you'll like it.

While insulin is in the bloodstream, almost no fat burning can take place.

But something can happen here when our diet is quite high in sugar over a long period of time, keeping our Insulin levels high for longer each day.

The cells build up a resistance to the Insulin. Meaning, when Insulin comes knocking, trying to give the sugar to the cell so it can make energy, the cell says “no” and closes its doors.

In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.

About 90% of what most of us consider to be body fat is actually made by and from sugar.

But probably not how you think.

And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).

Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.

First, let’s break down what actually happens when we consume carbs and what hormones come into play here.

Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!

You may or may not have lifted weights before, but on this protocol you will be lifting 5 days per week.

This is key as it helps you build muscle that both tones your body, but also speeds fat-burning, cellular restructuring, and hormone rebalancing. And the more muscle you have by the end of this challenge, the easier it will be to keep excess body fat off.

As this protocol is very specific, there will only be weight lifting — no running or other forms of cardio. If you would like to take a walk, that’s fine. But adding in other forms of cardio will hamper your progress and may cause you trouble. And it’s only 30 days.

Your workouts will be very simple. So even if you know more that you could do, for this challenge just stick to the below. The protocol and amount of food you will be consuming was determined thinking with this level of activity, not more.

Now we’re going to dive into the exact foods, supplements and protocols you’ll be following during the challenge. 

On this protocol we’ll only be consuming whole foods — no packaged, processed foods or processed sugars, not because of how many calories they have, but because of what they do to our hormones, making it harder to lose fat and keep it off.

There will be no protein bars, protein powders, or collagen powders. These will only get in our way on this protocol.

We need real foods and they need to be organic. We need real fruits, real vegetables and real meats — organic and grass-fed.

You will also be consuming more protein than you are used to and most likely will not be up to that at the very beginning. This is because the amounts of processed sugar and foods, and lack of enough protein that most people have had for decades, have lowered most people’s ability to fully digest proteins.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing weight, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose weight fast only to gain it all back again, or some miracle product that helps you lose weight but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the weight in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

Even more, once you’ve lost the weight on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.