Luis Alvarez is a Triathlete, Businessman, Alpinist, and Entrepreneur. "Every time I do an Ironman, I'm inspired to do another, and crossing the finish line is one of the most rewarding experience in my lifetime".

Luis is also founder of "Asociación de Triatletas Mexicanos" (ATM), an organization that promotes the ‘Non Drafting Legal Triathlons.' Luis applied to the Guinness Book of World Records for finishing every single Ironman race on the World Triathlon Corporation circuit.