April 03, 2023 5 min read
We've spoken a lot about hormones but not how toxins affect these.
Testosterone levels have been dropping for decades, while estrogen levels have risen sharply. And thyroid is a huge problem.
Hormonal imbalances are no longer just being deficient in one or another hormone.
There are exact chemicals in the environment, in our food, air, and water, which didn’t exist before, that block hormones from being created, block them from being able to communicate their instructions to a cell, disrupt their normal actions, or impersonate them entirely.
March 29, 2023 7 min read
Getting good sleep is one of the most important things we can do, not just for muscle building and fat loss, but for our mood, energy levels and overall health.
As sleep is when our body is able to recover and repair cells, a lack of it even affects our aging process, speeding it up internally, as well as visibly, causing wrinkles and sagging skin.
Yet a third of Americans get poor sleep.
What causes this and what can we do about it to not only get better, deeper sleep, but reverse the effects of poor sleep?
March 28, 2023 16 min read
If you’re reading this page, it’s likely that you’ve seen our claims for PerfectAmino Essential Amino Acids; and that you may have a few questions about them.
The first claim is that not all proteins are equal. That different proteins, once digested and absorbed, provide our bodies with different amounts of usable protein, gram for gram.
The second claim is that the idea that we receive 4 calories for every gram of protein we consume is a misconception. And that it indicates a broader lack of understanding of what calories are outside of the scientific community, and what they have to do with muscle gain, energy, and body fat.
We’ll do our best to answer those claims here.
March 25, 2023 7 min read
As we enter Week Three of the Lean Bulk Challenge, our hormones are balancing to allow for maximum muscle building and swifter fat loss.
So this week I want to cover the points that can either prevent muscle gain, or slow it, and the things that allow us to maximize muscle gain and fat loss, and speed recovery from workouts.
So make sure you’re pushing hard in your workouts and lifting heavy, because we want to build as much lean muscle as we can now.
March 22, 2023 8 min read
In both women and men, estrogen exists and is necessary.
But when estrogen levels rise too high, it can unbalance other hormones.
This not only causes excess body fat to be built, which can be hard to remove, it lowers key muscle building hormones as well — testosterone and growth hormone.
And it lowers levels of the hormone thyroid, which regulates our metabolism.
March 21, 2023 7 min read
Your digestive tract’s ability to fully digest and absorb protein determines, in large part, your body's ability to build muscle and lose body fat.
When protein isn’t properly digested, this triggers a sequence of actions, involving our immune system, which leads to inflammation in the body and higher levels of cortisol, the hormone that prevents fat loss and breaks down muscle.
But also, without full digestion, our body receives less of the protein we consume in a form it can actually use.
March 19, 2023 6 min read
As we enter Week Two of the Lean Bulk, cravings for junk food or processed sugars should be lowering or gone.
And you may not have added much in the way of muscle yet.
That’s fine, you’ve just started and it will come. Right now we’re dialing things in and balancing hormones for muscle building and body fat regulation.
You also may have found it hard to eat all of the natural proteins on the protocol. But this protein is necessary.
March 11, 2023 4 min read
In the first week of this challenge we have several things happening.
We’re trying to switch our diet so we’re getting what we need to build lean muscle without the other calories or hormone-triggering foods that would cause excess fat gain.
With this comes restructuring our cells so they will use the foods we’re giving them properly and balancing or increasing hormone levels so our body will prioritize building lean muscle over body fat.
Then we’re addressing digestion, which is crucial to your overall health as well as building muscle, as you need to be getting all of the nutrients and vitamins you’re consuming.
And, improperly digested proteins lead to inflammation, which leads to higher levels of cortisol, a hormone that prioritizes building fat and breaking down muscle.
March 08, 2023 5 min read
Wow, those are some big claims in that title.
But note the, “over time,” part of the title. Because, no, it isn’t immediate.
But, yes, BCAAs, or Branched Chain Amino Acids, do contribute to building fat over time, as well as reducing muscle gains… and kidney trouble, and type 2 diabetes, and metabolic syndrome, and obesity, and…
Here. Let me explain.
February 28, 2023 4 min read
Ask anyone about bulking and cutting and they’ll bring up calories and macronutrients.
Calories are basically a measurement of how much potential energy is in a food.
Potential because some of it will actually be used as energy and some will not.
This can be energy which is “burned” right now for physical activity (sugars or fats) or energy stored for later use (body fat and glycogen (stored sugars)).
February 26, 2023 4 min read
Bulking & Cutting has been around for decades now.
We workout hard, count our macros, and eat and eat and eat, and build lots of muscle.
And… at the same time we’re building muscle, we also build body fat. And we build them at about the same rate, a pound of muscle for a pound of fat.
February 16, 2023 7 min read
Environmental toxins are getting worse.
And I don’t mean that as a generality. I mean it on a very real, very personal level.
We’ve passed the point where taking “reasonable caution” or “buying all organic” is enough.
We’re exposed to too many chemicals every day. They’re in our personal care products, the clothes we buy, the fabric of our car seats, and our dishwashing liquids. We even have toxic heavy metals in our baby foods.
But we’ve heard all of this before, seen all the stats and figures.
What does it really mean? How does this work, how do these things actually harm us? And is it really that bad?
Let’s have a real example and you tell me.
From in-depth articles on nutritional benefits to updates on new product launches, stay informed and inspired on your journey to optimal health.