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Whey protein is perhaps the single most-consumed supplement on the market today and now accounts for a multi-billion dollar industry. It is a staple of athletes and bodybuilders, and busy people who need some quick energy “on the go.”
But where did this whole whey fad actually come from? How did this come to be? And, most importantly, what else do we need to know?
Whey has been used by humans for over 6000 years, going back to the very dawn of civilization. Many marketers and whey proponents will direct naive readers all the way back to Hippocrates, father of Greek medicine who extolled its immune-boosting value. This sets up whey as an ancient remedy, connected to the very origins of western civilization.
It’s a very romantic idea.
It’s even true... to a degree. Hippocrates, famous for his aphorism “let food be thy medicine and medicine be thy food” did in fact promote whey.
But there’s a long way between the freshly separated products from organic, locally crafted cheese that only lasts for a few days and the highly processed, sweetened and mixed up protein powders stocking the shelves of supplement stores for who-knows-how-long before finding its way into the bellies of gym rats.
So what is modern whey? It’s a byproduct of the cheese industry that until 1971 they would just throw away. A cheese manufacturer processes approximately 10 pounds of milk (5 quarts) into a single pound of cheese.
Clearly there is a lot of waste in this process.
And that’s what “whey” is. It is the cast-off waste from cheese.
There is no single “whey protein” – it is a complex of all sorts of stuff that was left over from the cheese process. There are hormones, cholesterol, fat, bioactive peptides, enzymes, and globular proteins from cow blood.
In the 1970s, a very clever man with a cheese business named Frank Thomas realized he could repackage this waste product into a “nutritional product,” turning his garbage into revenue. Lots and lots of revenue.
And the whey protein industry was born.
This last secret is perhaps the most important of all of them. Of all the different protein sources out there – meat, eggs, beans, all of them – whey protein is one of the least efficient.
From every possible source of protein you could dream of consuming, whey protein is practically the least useful.
How do we know this? Because nutrition scientists found that we can measure a protein’s actual utilization by the body through a metric called the Amino Acid Utilization™, or AAU™. It compares the amount of nitrogen from protein coming into the body and the amount of nitrogen leaving in in the urine, fecal matter, and dermal excretion. The difference between them is the amount of utilization.
In fact, whey is only 17% utilized by your body for protein synthesis. So all those guys downing 50+ grams of whey protein a day? They’re only getting 8.5g of actual muscle-building protein from their efforts.
Not to mention all the other unhealthy effects we mentioned earlier.
If you want to see big results from your workouts without the waste, try our PerfectAmino products.
It’s scientifically formulated for maximum utilization, with an AAU of 99% every last bit goes right to where you need it, with no insulin spike, guaranteed purity, no additives, and is in your bloodstream in under 23 minutes.
No repurposing of excess waste product. No hype. Just the facts for optimal results. Order some today so you can feel the difference for yourself: PerfectAmino
You know that the cardiovascular system is responsible for pumping blood and oxygen throughout your system, right? And that the endocrine system manages hormones? And that your nervous system relays messages throughout your body?
Well, underlying all these systems is an astoundingly complex electrical system.
This electrical system is busy sending an almost uncountable number of messages to the muscles, bones, brain, and the cells. The human brain is the home to approximately 100 billion neurons, each firing about 200 times every second.
Sometimes it feels like there are more types and brands of water than drops in the ocean. You go to the grocery store and discover a huge shelf packed with different brands of water that all claim to be health-beneficial. Add in the hundreds of in-house water purifiers, and it can seem like a “sea” of confusing options (cue the pun).
Thankfully, your choice doesn’t have to be that complicated.
What if achieving your next level of high performance didn’t have anything to do with building more muscle?
According to research, your highest level of optimal health and athletic performance may be more about using the resources you already have to their highest capacity…
And it all comes down to a new way of managing your hydration.
But... Can hydration be the key..?