Whey protein is perhaps the single most-consumed supplement on the market today and now accounts for a multi-billion dollar industry. It is a staple of athletes and bodybuilders, and busy people who need some quick energy “on the go.”
But where did this whole whey fad actually come from? How did this come to be? And, most importantly, what else do we need to know?
Whey has been used by humans for over 6000 years, going back to the very dawn of civilization. Many marketers and whey proponents will direct naive readers all the way back to Hippocrates, father of Greek medicine who extolled its immune-boosting value. This sets up whey as an ancient remedy, connected to the very origins of western civilization.
It’s a very romantic idea.
It’s even true... to a degree. Hippocrates, famous for his aphorism “let food be thy medicine and medicine be thy food” did in fact promote whey.
But there’s a long way between the freshly separated products from organic, locally crafted cheese that only lasts for a few days and the highly processed, sweetened and mixed up protein powders stocking the shelves of supplement stores for who-knows-how-long before finding its way into the bellies of gym rats.
So what is modern whey? It’s a byproduct of the cheese industry that until 1971 they would just throw away. A cheese manufacturer processes approximately 10 pounds of milk (5 quarts) into a single pound of cheese.
Clearly there is a lot of waste in this process.
And that’s what “whey” is. It is the cast-off waste from cheese.
There is no single “whey protein” – it is a complex of all sorts of stuff that was left over from the cheese process. There are hormones, cholesterol, fat, bioactive peptides, enzymes, and globular proteins from cow blood.
In the 1970s, a very clever man with a cheese business named Frank Thomas realized he could repackage this waste product into a “nutritional product,” turning his garbage into revenue. Lots and lots of revenue.
And the whey protein industry was born.
This last secret is perhaps the most important of all of them. Of all the different protein sources out there – meat, eggs, beans, all of them – whey protein is one of the least efficient.
From every possible source of protein you could dream of consuming, whey protein is practically the least useful.
How do we know this? Because nutrition scientists found that we can measure a protein’s actual utilization by the body through a metric called the Amino Acid Utilization™, or AAU™. It compares the amount of nitrogen from protein coming into the body and the amount of nitrogen leaving in in the urine, fecal matter, and dermal excretion. The difference between them is the amount of utilization.
In fact, whey is only 17% utilized by your body for protein synthesis. So all those guys downing 50+ grams of whey protein a day? They’re only getting 8.5g of actual muscle-building protein from their efforts.
Not to mention all the other unhealthy effects we mentioned earlier.
If you want to see big results from your workouts without the waste, try our PerfectAmino products.
It’s scientifically formulated for maximum utilization, with an AAU of 99% every last bit goes right to where you need it, with no insulin spike, guaranteed purity, no additives, and is in your bloodstream in under 23 minutes.
No repurposing of excess waste product. No hype. Just the facts for optimal results. Order some today so you can feel the difference for yourself: PerfectAmino
In the nearly 8 years that my wife and I have lived in Colorado Springs, never have we seen the amount of road construction currently taking place. Whether it’s a main road or side street, there’s no part of town missing out on the “fun”. And it’s not just re-paving or patching potholes. Whole lanes are being ripped up with miles of digging in order to replace underground pipes of all varieties.
At first, I thought all the “weed” sales (pot is legal in Colorado) might be producing the influx of tax funds for all this construction. But a running buddy of mine made me aware of a bill that had passed in the last couple years which freed up an enormous amount of funds for these projects.
Turns out the city has a certain amount of time to spend the money. Based on the number of orange cones and “ROAD WORK AHEAD” signs, it looks as though no penny is being spared.
Millions of people are about to be disappointed –– they don’t even realize it.
Maybe you’re one of them.
Right now, around the world, people are setting new ambitious health goals and resolutions.
And yet, according to Inc Magazine, approximately 80% of New Year's resolutions fail. Most of them buried in an unmarked early grave by February.
Why is that?
How is it that despite all our best intentions and genuine desire to live healthier and be fitter, the most we can hope for is a depressing 20% success rate?
So to help you kickstart your New Year with a healthy lifestyle we are going to breakdown why most goals and resolutions fail and what to do instead.