In this article we dive into how body fat is created in our body, and how we get rid of it, so you understand what we're doing on this protocol and why.

About 90% of what most of us consider to be body fat is actually made by and from sugar.

But probably not how you think.

And it has a lot more to do with how it affects your hormones (messenger chemicals that tell your body how to use the food you put into it).

Because it’s your hormones that will determine what will ultimately happen with this sugar and whether or not it will be used to make new body fat.

First, let’s break down what actually happens when we consume carbs and what hormones come into play here.

Welcome to the 30-Day Fat Loss Challenge!

By now you should have done your shopping, know what you’ll be making for meals (mostly), stocked up on minimally your PerfectAmino, Omega 3 and Digestive Enzymes, and be ready to go!

In this launch article we cover a few key things to think with when starting: How to address cravings that will come up, some important reminders and information, what metrics to use to measure progress and generally how to run the challenge.

Make sure to read this article fully before getting started!

The hardest part of any diet, whether for fat loss, muscle gain or health, is getting over our cravings for sugar and junk food.

There's no question there.

The only real question is how? It can be so hard!

I understand. And in case you feel alone in this struggle — you're not.

It's the hardest part of any diet or lifestyle change, and where most people fall off.

But to know how to fix this we need to know exactly what's causing it.

And one thing I can tell you is not causing it... is you having a "weak will."

That's not it at all.

There are very exact things causing these cravings, and they can turn them on hard.

In today's article I cover exactly what is causing them (all the reasons), why they can be so hard to get over, and exactly how to address them to make the transition as smooth as possible (which is exactly what the Fat Loss Protocol is designed to do).

I think you'll like it.

You may or may not have lifted weights before, but on this protocol you will be lifting 5 days per week, or as much as you can.

This is key as it helps you build muscle that both tones your body, but also speeds fat-burning, cellular restructuring, and hormone rebalancing. And the more muscle you have by the end of this challenge, the easier it will be to keep excess body fat off.

As this protocol is very specific, there will only be weight lifting — no running or other forms of cardio. If you would like to take a walk, that’s fine. But adding in other forms of cardio will hamper your progress and may cause you trouble. And it’s only 30 days.

Your workouts will be very simple. So even if you know more that you could do, for this challenge just stick to the below. The protocol and amount of food you will be consuming was determined thinking with this level of activity, not more.

Now we’re going to dive into the exact foods, supplements and protocols you’ll be following during the challenge. 

On this protocol we’ll only be consuming whole foods — no packaged, processed foods or processed sugars, not because of how many calories they have, but because of what they do to our hormones, making it harder to lose fat and keep it off.

There will be no protein bars, protein powders, or collagen powders. These will only get in our way on this protocol.

We need real foods and they need to be organic. We need real fruits, real vegetables and real meats — organic and grass-fed.

You will also be consuming more protein than you are used to and most likely will not be up to that at the very beginning. This is because the amounts of processed sugar and foods, and lack of enough protein that most people have had for decades, have lowered most people’s ability to fully digest proteins.

You've probably heard of calorie counting. It's something you're told you must do on any diet to lose body fat. 

And this is true.

But there's much more to it than that.

Because if you only did calorie restriction, and addressed nothing else, you'd most likely fail at the diet, or, if you made it through, you'd almost certainly gain it all right back again. 

So, while we'll start this article with calorie counting, make sure you read all the way through, because it's just the tip of the iceberg. 

Let's begin.

Welcome to the Guide to Sustainable Fat Loss & 30-Day Challenge!

If you’ve ever had trouble losing excess body fat, or keeping it off afterwards, this guide and challenge are for you.

This isn’t some quick fix to help you lose body fat fast only to gain it all back again, or some miracle product that helps you lose body fat but also harms you in some other way.

No, this is a very exact protocol that addresses the reasons you gained the excess body fat in the first place, why it’s so hard to lose it, and why it’s so easy to gain it back again once you have lost it.

It also addresses physical form, building up the muscle that helps to shape our body.

Even more, once you’ve lost the excess body fat on this challenge, you will be in a position to easily keep it off, because you will know exactly what caused it in the first place.

If you’ve ever had trouble with diets, losing fat, or simply keeping the weight off, let’s start by saying…

It’s not you.

Let me say that one more time in case you didn't get it.

It’s. Not. You.

Period.

Every year, over a hundred million Americans make New Year’s Resolutions.

And, there’s one resolution made more often than any of the others: the goal to lose weight.

It’s also the one that’s given up on the fastest.

Why is that the case?

Do you ever have strong sugar cravings during the day, or when you start a diet to lose body fat?

Do you have a protruding stomach after you eat, or later in the day, that doesn’t make sense?

Do you get gassy or have bloating after eating certain foods?

Or do you ever feel like the food you ate in the morning is still floating in your stomach at dinner time, making you feel like you couldn’t eat more, but you’re still hungry?

These all come from a specific thing, or type of thing. 

It causes intense sugar cravings, a protruding stomach, gassiness and bloating, and makes us feel full or give us indigestion or heartburn.

It makes sticking to a diet a nightmare, raises cortisol levels, makes gaining muscle harder, and causes hormonal issues and energy crashes.

And it affects our mood and makes it harder to get good, deep sleep.

So let's see what these things are, how they work and what we can do about them.

Everyone wants soft, healthy, firm skin. Especially as we get older.

This is so much the case that about $17 Billion is spent on skin care products yearly.

But much of these products, while providing results in the short term, actually cause worsening conditions over time, increasing the "need" to use them.

This is due, in many cases, to some very toxic ingredients used in many of them.

These include hormone disruptors, formaldehyde, chemicals also used as plastic softeners, carcinogens, allergens, solvents and even neurotoxins.

So, while these products may contain ingredients that seem to help on an immediate basis, over time many of them are causing the issues they claim to address.

Let’s see what's actually happening here and what we can do about it.

Did you know that the official measurement of what is considered to be normal testosterone levels has been lowered? 

It has. And this was done because the majority of men no longer fall into the earlier acceptable ranges. 

Their testosterone levels are too low. 

Why is this? What's happening? And why would they choose to lower the acceptable levels instead of addressing why they are lowering?

In this article we talk about what testosterone does in the body, largely from the view of its anti-aging effects, how lowering testosterone levels, not just in the elderly, speeds up our biological aging, and what is causing this.

If we want to slim down while gaining lean muscle or toning our muscles, we need to address our hormones. 

This is because achieving hormonal balance allows our body to fully and correctly utilize the nutrients we’re consuming for what we do want and not for what we don’t want.

We’ve already covered how high Cortisol hinders fat loss and slows muscle growth. As well as how Growth Hormone, Testosterone and IGF help to speed fat loss and muscle growth.

But there is another aspect to this balancing act: Estrogen, Progesterone and Thyroid.

These hormones exist in both women and men, and are each necessary in proper amounts.

But when they go out of balance, they can create a vicious spiral that raises cortisol and cravings for junk food, lowers growth hormone, testosterone and IGF, and makes fat loss and muscle gains much harder all around.