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Plants are by far the most sophisticated chemists on the planet. The diversity of chemicals plants naturally produce in response to their various environments is nothing short of mind-boggling.
From neurotoxins to immune-stimulators, from intoxicants to fertility aids, plants found ways to make them first. And looooooong before humans started playing with beakers and sills. Plants are the very foundation of modern medicine.
So let’s entertain the idea, for now, that perhaps the plants know a few things that we humans don’t.
In the modern western medical paradigm, we place a tremendous emphasis on single mechanisms – the miracle drug that can cure a complex condition.
So, when this paradigm looks at plants, it naturally searches for a single mechanism of action. Medical science wants to find the one and only one compound in a fantastically complex, rich chemical cocktail crafted by an organism that evolved over millions and millions of years (plants are much older than people).
This perspective admirably creates precision and effectiveness, reliability and repeatability. However, it also ignores something important. All these other compounds and cofactors are actually there for a reason. A plant’s chemical makeup is not an accident.
In many cases, plants contain a whole array of related compounds that attenuate and adjust the biological effect of the “active” chemical. Sometimes they help bioavailability. Sometimes they contain special enzymes that aid in processing. Many times, they mitigate side-effects – a stroke of chemical genius the pharmaceutical industry might take notice of.
The coca plant, for example, is an exceptionally nutritious and health-promoting plant used happily and peacefully for millennia. But extracted and purified into cocaine it becomes something entirely different, fraught disastrous side effects.
The point here is that all these chemicals can create what’s known as an “entourage effect,” that affects many more biological processes and aspects of health than can accurately be measured in a controlled setting. Because most scientific research relies on isolating variables, it is rather difficult to understand the multi-faceted ways these plants affect our total biology.
To bring this back to turmeric, scientific research looks for the power of the single mechanism of curcumin, not recognizing there is a whole family of related molecules called curcuminoids.
Purified curcumin is vastly more concentrated than raw turmeric, so naturally it shows a stronger effect. However, if we adjust and use a similar concentration of curcuminoids, you get more of the full-spectrum benefit from the plant.
This is why we use a turmeric extractinstead of simple curcumin. The extract concentrates allthe curcuminoids and their co-factors instead of a single isolated compound.
Another important point to consider is bioavailability. Raw turmeric on its own is not absorbed very well. Black pepper, however, helps it get into the body – and it is interesting to note that many cultures that use turmeric in their cooking also use lots of black pepper.
One study found that adding pepperine, the active chemical in black pepper improved turmeric’s bioavailability by 158%! 
And you may have noticed that our Inflamm-Arrest formula, which is also in our Omega-3 Health fish oil, does not include pepperine.
Utilizing the latest science on nutrient absorption, we developed a proprietary delivery technology called NuSorb. It’s patent-pending, so we unfortunately cannot discuss it in detail, but the results are incredible. Our own internal studies show that NuSorb increased bioavailability by 5X.
Again, our special Bioperine delivery technology increases bioavailability 500%!
And that’s not just curcumin…
That’s for turmeric extract standardized for curcuminoids. This gets you the maximum benefit of the entire anti-inflammatory, health-promoting entourage turmeric contains with dramatically increased bioavailability.
The best part is that this technology is not limited to turmeric. It can be applied to all kinds of botanical extracts. So we applied it to the rest of our Inflamm-Arrest formula, which includes ginger and boswellia (frankincense).
This gives you highly concentrated whole plant extracts of THREE of the worlds most anti-inflammatory and health-promoting plants in one of the most effective delivery mechanisms available.
This is where herbal medicine meets western science.
"Now 50% more inflammation support in the bottle!"
If there is anything society has come to realize over the last century, it is that women are just as powerful, smart, ambitious, and capable as men. And while society as a whole is still catching up as far as true equality, the facts are evident when you look at some of the most incredible and influential people today.
When it comes to fitness, however, men and women are not the same. The natural, physiological differences necessitate unique approaches to achieve optimal results. While the fundamental science behind attaining a shredded, lean physique is basically the same for both sexes, the exact steps and application require careful consideration.
One thing I've learned is that injuries can be great teachers. There are so many lessons to be learned from the injuries we experience. They force us to slow down and evaluate our bodies on a deeper level. Like many, I'm guilty of sometimes taking my healthy days for granted. When we pick up an injury, we're suddenly motivated to learn everything we can about that specific injury. We're also dedicated to the necessary rehab it will take to overcome the injury and strengthen our weak areas.
As with many injuries, I've learned there are no "quick fixes" for my stubborn Achilles. Over the years, I've also learned there are no "get fit quickly" schemes.