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When I turned 49 I was really excited. Not because I’d be racing in the 50-54 AG later, but that 50 was next. I’m 50 now, and it’s not the number. Instead, it’s more about where I’m in life. My kids are maturing, I’ve achieved much professionally, my wife and I are still in love with one another, and I love staying in shape, doing sports, and competing.
I do my best to remind Younglings and Young Jedis, that they aren’t the sport they play, i.e., “triathlete,” “runner,” “swimmer,” etc. There are no such humans. Instead, we are all human beings who choose to compete in some sport.
With that, our performances are not reflections of who we are. That said, a Master Jedi’s athletic performance and accomplishments are not reflections of who they are.
Many of us fear being judged. “I’m not as fast as I used to be.” “I’m not as strong as I used to be.” OK, fine, but that doesn’t change who we are as human beings. Unfortunately, the sports marketing industry hasn’t caught onto appealing to the Baby Boomers and Masters Age athletes. Models, gear, etc., are all focused on young people.
Just look at the leading triathlon magazine. When was the last time ads in it had awesome looking athletes in their 50, 60, etc? The marketer will say, “Not our target audience.” Really brah? If the median household income of an Ironman competitor is over $240K, do you think the 27 yo kid working his/her first job with $100K in student debt is pulling that down?
It doesn’t take a data scientist to see which are the largest AGs in many races that have high fees, and high destination costs associated with them, e.g. Ironman races. If I was working at a sporting company or sports marketing, I would be planning a hard pivot to target the Boomers and Masters AG.
Gear and marketing aside, we will also see shifts with sports medicine and general medicine – catering to the needs of active lifestyle Masters aged athletes.
We aren’t our parents or grandparents. Neither is the technology available to us. Joint surgery is just a quick fix with an upgrade. Not a downgrade. Cardiac needs like atrial fibrillation and other dysrhythmias also demand quick assessment and treatment options that make sense to the athlete. Just because the heart may do some flutters, blips, and flips, doesn’t mean the athlete is now retired.
Shared decision-making between the athlete and her medical provider will be similar to how the athlete works with her trainer or coach. Look at the data, understand what’s going on, consider the options, make a decision, monitor, and refine.
We started aging the moment we were born. There is no acceleration of it after 50. Those of us who are 50+ are pioneers in masters aged medicine and sports. Never will we see such a huge denominator of masters aged athletes contributing data to how we do it, and what’s going on with us. Over the next 10 years we will see significant changes.
Personally, I’m stoked to be part of the journey. Every day you open your eyes is a gift. Make it a super wonderful day and get rad.
You know that the cardiovascular system is responsible for pumping blood and oxygen throughout your system, right? And that the endocrine system manages hormones? And that your nervous system relays messages throughout your body?
Well, underlying all these systems is an astoundingly complex electrical system.
This electrical system is busy sending an almost uncountable number of messages to the muscles, bones, brain, and the cells. The human brain is the home to approximately 100 billion neurons, each firing about 200 times every second.
Sometimes it feels like there are more types and brands of water than drops in the ocean. You go to the grocery store and discover a huge shelf packed with different brands of water that all claim to be health-beneficial. Add in the hundreds of in-house water purifiers, and it can seem like a “sea” of confusing options (cue the pun).
Thankfully, your choice doesn’t have to be that complicated.
What if achieving your next level of high performance didn’t have anything to do with building more muscle?
According to research, your highest level of optimal health and athletic performance may be more about using the resources you already have to their highest capacity…
And it all comes down to a new way of managing your hydration.
But... Can hydration be the key..?