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When I turned 49 I was really excited. Not because I’d be racing in the 50-54 AG later, but that 50 was next. I’m 50 now, and it’s not the number. Instead, it’s more about where I’m in life. My kids are maturing, I’ve achieved much professionally, my wife and I are still in love with one another, and I love staying in shape, doing sports, and competing.
I do my best to remind Younglings and Young Jedis, that they aren’t the sport they play, i.e., “triathlete,” “runner,” “swimmer,” etc. There are no such humans. Instead, we are all human beings who choose to compete in some sport.
With that, our performances are not reflections of who we are. That said, a Master Jedi’s athletic performance and accomplishments are not reflections of who they are.
Many of us fear being judged. “I’m not as fast as I used to be.” “I’m not as strong as I used to be.” OK, fine, but that doesn’t change who we are as human beings. Unfortunately, the sports marketing industry hasn’t caught onto appealing to the Baby Boomers and Masters Age athletes. Models, gear, etc., are all focused on young people.
Just look at the leading triathlon magazine. When was the last time ads in it had awesome looking athletes in their 50, 60, etc? The marketer will say, “Not our target audience.” Really brah? If the median household income of an Ironman competitor is over $240K, do you think the 27 yo kid working his/her first job with $100K in student debt is pulling that down?
It doesn’t take a data scientist to see which are the largest AGs in many races that have high fees, and high destination costs associated with them, e.g. Ironman races. If I was working at a sporting company or sports marketing, I would be planning a hard pivot to target the Boomers and Masters AG.
Gear and marketing aside, we will also see shifts with sports medicine and general medicine – catering to the needs of active lifestyle Masters aged athletes.
We aren’t our parents or grandparents. Neither is the technology available to us. Joint surgery is just a quick fix with an upgrade. Not a downgrade. Cardiac needs like atrial fibrillation and other dysrhythmias also demand quick assessment and treatment options that make sense to the athlete. Just because the heart may do some flutters, blips, and flips, doesn’t mean the athlete is now retired.
Shared decision-making between the athlete and her medical provider will be similar to how the athlete works with her trainer or coach. Look at the data, understand what’s going on, consider the options, make a decision, monitor, and refine.
We started aging the moment we were born. There is no acceleration of it after 50. Those of us who are 50+ are pioneers in masters aged medicine and sports. Never will we see such a huge denominator of masters aged athletes contributing data to how we do it, and what’s going on with us. Over the next 10 years we will see significant changes.
Personally, I’m stoked to be part of the journey. Every day you open your eyes is a gift. Make it a super wonderful day and get rad.
Physicians over thousands of years have observed a link between a patient’s mental state and how swiftly they recover. It is a long-standing axiom that people who are determined to get better and maintain a healthy frame of mind recover more quickly, with better results.
But what if we told you that it’s a two-way street? That specific health conditions can cause conditions like depression and anxiety?
In 1931, decades before the first antidepressant and antianxiety medications had been developed, a physician named Yaskin discovered that clinical depression is the earliest manifestation of pancreatic cancer. Further research demonstrated that patients who suffered from gastrointestinal malignancies carried the greatest risk of suicide – which was one of the first science-based flags indicating that the digestive system can have an impact on mental health.
The simplest way to reduce toxins in your body is to avoid them. Despite today’s crazy world that has toxins everywhere, there are steps you can take that will reduce your toxin intake. This gives your body a chance to get rid of the “backlog” and catch up.
Elderberry, also known as Sambucus nigra, has been used for centuries as a natural herbal remedy for those who fall ill.
Hippocrates, the father of modern medicine, referred to elderberry as “nature’s medicine chest,” and it has been noted as early as the 5th century BC as a medicinal tonic – forever cementing it as a staple in human nutrition.
But, it wasn’t until recently that we understood WHY it is so helpful to the body. And with this understanding came advanced methods of harnessing the incredible power of this medicinal plant.