When I turned 49 I was really excited. Not because I’d be racing in the 50-54 AG later, but that 50 was next. I’m 50 now, and it’s not the number. Instead, it’s more about where I’m in life. My kids are maturing, I’ve achieved much professionally, my wife and I are still in love with one another, and I love staying in shape, doing sports, and competing.
I do my best to remind Younglings and Young Jedis, that they aren’t the sport they play, i.e., “triathlete,” “runner,” “swimmer,” etc. There are no such humans. Instead, we are all human beings who choose to compete in some sport.
With that, our performances are not reflections of who we are. That said, a Master Jedi’s athletic performance and accomplishments are not reflections of who they are.
Many of us fear being judged. “I’m not as fast as I used to be.” “I’m not as strong as I used to be.” OK, fine, but that doesn’t change who we are as human beings. Unfortunately, the sports marketing industry hasn’t caught onto appealing to the Baby Boomers and Masters Age athletes. Models, gear, etc., are all focused on young people.
Just look at the leading triathlon magazine. When was the last time ads in it had awesome looking athletes in their 50, 60, etc? The marketer will say, “Not our target audience.” Really brah? If the median household income of an Ironman competitor is over $240K, do you think the 27 yo kid working his/her first job with $100K in student debt is pulling that down?
It doesn’t take a data scientist to see which are the largest AGs in many races that have high fees, and high destination costs associated with them, e.g. Ironman races. If I was working at a sporting company or sports marketing, I would be planning a hard pivot to target the Boomers and Masters AG.
Gear and marketing aside, we will also see shifts with sports medicine and general medicine – catering to the needs of active lifestyle Masters aged athletes.
We aren’t our parents or grandparents. Neither is the technology available to us. Joint surgery is just a quick fix with an upgrade. Not a downgrade. Cardiac needs like atrial fibrillation and other dysrhythmias also demand quick assessment and treatment options that make sense to the athlete. Just because the heart may do some flutters, blips, and flips, doesn’t mean the athlete is now retired.
Shared decision-making between the athlete and her medical provider will be similar to how the athlete works with her trainer or coach. Look at the data, understand what’s going on, consider the options, make a decision, monitor, and refine.
We started aging the moment we were born. There is no acceleration of it after 50. Those of us who are 50+ are pioneers in masters aged medicine and sports. Never will we see such a huge denominator of masters aged athletes contributing data to how we do it, and what’s going on with us. Over the next 10 years we will see significant changes.
Personally, I’m stoked to be part of the journey. Every day you open your eyes is a gift. Make it a super wonderful day and get rad.
The importance of having a well-functioning and healthy immune system has become increasingly obvious in recent times.
Sadly, everyone seems to have a different answer as to how you should go about strengthening your immune system. When you go to your local health and wellness shop, you might see twenty or thirty products that tout their “immune boosting” powers. An Amazon search reveals thousands of results.
Well, we’re here to tell you about an effective and ancient remedy that has been in use for over two thousand years: the red reishi mushroom.
We’ve all heard about all the negative effects of stress and the modern lifestyle.
We’re all rushing around, overworked, in a constant state of fight-or-flight and it has disastrous effects on our health.
But what if “stress” wasn’t the real problem?
What if our bodies knew exactly how to cope with the intensity of modern life… if we just gave the body what it needed to thrive?
And the key may be one little mineral.
I hope this finds you healthy and able to still get outside (or inside) for a daily run during this trying time of dealing with the COVID-19 pandemic.
Many of us are grieving several losses including race cancellations. Though it's a bummer, I want you to know that your hard-earned training is far from wasted.
Those miles are in your legs and all kinds of wonderful benefits have occurred including the addition of mitochondria, adding new capillary beds for increased blood flow, and strengthening the heart muscle for future training.
As athletes, it's important for us to be proactive in maintaining a strong immune system. We're not only doing this for our own prevention but also our loved ones that we spend time with.
Read on for 5 tips to consider as you seek to stay healthy.